Advertorial
Neenah Paper
Produced while employed at Design Army
To modernize Neenah Paper’s longstanding Classic collection, I developed an editorial strategy that connected the brand to some of the most exciting designers and artists in the U.S. I helped identify and onboard a group of six up-and-coming creatives and challenged them to create something that represented their home cities while showcasing the unique qualities of the Classic collection. I guided each of the contributors’ work, conducted interviews with them on their creative processes, and crafted long-form narratives for each one in the finished piece. The result is a beautiful bound book showcasing next-level artistry and innovation, plus exclusive web content for the Neenah blog. Read more on the project from PRINT magazine.
Recipient of a 2016 PRINT Mag Regional Design Award
