Custom Editorial
JBG Smith Properties
Storytelling Meets Strategy
Real estate developer JBG wanted to create buzz and a sense of community around a future mixed-use development in an up-and-coming neighborhood in Washington, D.C. The solution? A 360-degree marketing plan that including naming and branding the area; on-site events and activations; a robust social strategy; and a bespoke street newspaper—dubbed D/CITY—highlighting the neighborhood’s attractions, culture, and people.
Issues 7-9 received a 2016 PRINT Mag Regional Design Award
Produced while employed at Design Army
In addition to supporting the branding and experiential marketing efforts, I spearheaded the editorial strategy and content creation for the first 10 issues of the quarterly newspaper, conducting interviews, writing and editing features, and overseeing photo shoots. The editorial content helped D/CITY build an organic social following of more than 45,000.
