Copywriting

Karla Colletto

For luxury swimwear brand Karla Colletto, the magic lies in the story behind each season’s collection—what the designer was thinking and feeling as she imagined each suit. Over the course of six seasons, I worked closely with the eponymous designer and her team to craft the storytelling strategy for each collection, which included the design manifesto, suit names, and copy for the lookbooks and product pages.

Produced while employed at Design Army