To position the family-owned Georgetown Optician as a modern purveyor of iconic, high-style eyewear, I helped develop the concept for “Our Family Knows Glasses,” a short fashion film. In addition to creating the script and storyboards, I led model casting and developed all copy for the project. I also helped shape the 360-degree brand awareness campaign, which included media buying for print and digital placements, PR, and organic social media.

Recipient of 2016 Clio Bronze award and 2016 ONE Show Bronze Pencil